Draft - The Wall that AI Built Objective: Write a long, relevant article in AP format.Tone: Highbrow and technical - may require translation to Humanspeak.Communication DivideEven bigger than th ...
Content / Copy / Projects
Writing + Psychology = Action
I love to write . Even my texts use full words and proper punctuation. I am not cool with the Oxford comma; it is repetitive, redundant, and unnecessary.
See what I did there?
I adapt my tone to maintain the consistency of the clients' brand, crafting copy that is polished and professional, educational and informative, or casual and conversational. I really do just love words.
I view this section as my pre-interview screening. I've written pieces that show diversity in content, range, industry and voice. I even included non-professional muses. Why? To show range.
To view client work, please visit my portfolio page. I wrote every word on every item you'll see, hundreds more that are not shown and UX Content for over 100 websites (they've long since been updated).
CAN We Fill the Generation Gap? A Gen Xer’s POV
The WHY Behind the Generational Gap - DRAFT Objective: Address the psychology of WHY the gap between the generations is so big and impossible to bridge.Tone: Hopefully, informative and slightly ...
Pearl Jam’s “Black” – My Interpretation
"Black" is the ultimate break-up song... Objective: Saw a post about this song referring to a one-sided love. I disagree, so of course, I wrote about it.Tone: Hopefully, visceral and raw. The op ...
Branding & Marketing Working Together
Branding & Marketing Working Together Objective: Explain how these two sides of a coin work together.Tone: Professional but warm. How Branding and Marketing Work Together Objective: write an artic ...
When I fell in LOVE with branding…
Tone: Appreciative with some Spunk..... Objective: To make my audience feel as inspired by this commercial as I did.Tone: Appreciative with some spunkThe Mac 1984 Commercial Campaign: A Landmark ...
Staind’s “Been Awhile” – My Interpretation
Religious Undertones? Once you see them, you can't UNsee them. This is a Lyrical Gangster at Work. Heh. Objective: None.Tone: Persuasive and thought provoking (I hope!)*This is technically a dra ...