I “think” in branded terms. I write with them and your pre-determined Search Engine Optimization (SEO) keywords so that your content is smooth, yet contains all of the elements needed for success.
I meet with the SEO firm and your Sales Teams FIRST. Why? Ever seen a website that is full of gibberish? Nothing but random words? Yeah…that’s what happens when the writers go first, then the SEO firm comes in and butchers the copy to jam in all of the keywords.
Gibberish ruins the user experience, and, quite frankly, fender-benders your company’s credibility.
Instead, have me write the copy AFTER we’ve worked with the SEO firm to identify the keywords for your site and I’ve helped you develop your list of branded terms.
This way, the content only gets written once which saves time and money. And, it is written with branded terms and search-friendly keywords already in place and in the required order, which enhances your presence both on the site itself, and with the search engines!
Win-Win!