Copywriting That Begins With Psychology and Ends With Results
Though I was a Creative Director in former life, I am a writer first. Always have been. And after more than twenty years writing for more than 200 brands across nearly every industry, I’ve learned one thing clearly: writing that works starts long before the first word is written.
I reverse-engineer the writing process. You what? Yes, I do it backwards (and while standing on my hands). I begin by putting myself in the user’s shoes and using psychology, specifically empathy, and an understanding of consumer behavior to identify what they want, why they want it, and how they want to get it. From there, I work backward to understand what steps would naturally lead them to our brand. Only once that path is clear do I write, engineering the words to reach them, gently guide them, and convert them without manipulation or noise.
My work is grounded in clarity, empathy, and intent. I specialize in substantive, long-form work such as articles, blogs, web pages, white papers, and brand narratives that require depth, structure, and trust. Because I’ve written across so many industries, I adapt quickly and write in a way that sounds like the brand itself could write, not from someone hired to mimic it.
Although I’ve held senior creative and leadership roles, I intentionally downshifted to focus on hands-on writing. It is the part of my job I've always loved most, so I decided to make each day brighter by focusing purely on doing the writing that I love. Every. Single. Day. I bring the depth of a strategist, the discipline of a seasoned editor, and the instincts of a storyteller who understands how people think, decide, and act.
I’m not overqualified. I’m bonus-qualified. And I use that experience to write copy that feels human, purposeful, and built to last.
What I Write:
- Long-form website copy
- Articles and thought leadership
- Blogs and editorial content
- White papers and in-depth guides
- Brand narratives and positioning
- Regulated and high-stakes content when clarity matters
My Work:
I am working on this section as I need to sift through over 200 clients' worth of work to find the best examples to display here.
In the meantime, please email me for examples and/or visit My Work for or Client Project pages to view some of my work.
