User eXperience Writing That Prioritizes Clarity, Confidence, and the Human on the Other Side

UX writing is about helping people move through an experience without friction or confusion. I don’t start with screens or components. I begin by learning about the person who is using them. What is he trying to do, what might slow him down, and what information would help him feel confident instead of stuck? Words are not decoration; they are functional. Words shape understanding, guide decisions, and influence whether an experience feels intuitive or frustrating.

That's where I come in.

I reverse-engineer the writing process by putting myself in the user’s shoes and use psychology, specifically empathy, and an understanding of consumer behavior to identify what he needs to know, how to present it to him, identify and obliterate obstacles that might slow him down, and what will help him move forward with confidence. From there, I work backward to ensure the content supports his experience, reinforces trust, and aligns with the brand’s voice throughout the process. My UX work focuses on clarity, flow, and intent. I write content that explains, reassures, and gently guides without pressuring or overloading the user. This includes interface copy, instructional content, error messaging, system language, and content patterns that scale. I also write with repurposing in mind.

Because I’ve written across so many industries and platforms, I adapt quickly and collaborate easily with product, design, and engineering teams to ensure the writing works in context, not just on the page. I have also streamlined the branded term + SEO keyword process. My technique is patent pending (not really) and involves holding the Branded Terms on my left and SEO Keywords on my right. Excluding any overlapping words, of which I hope there are many, it is a matter of balancing and weaving the words together smoothly so that it flows. Otherwise, you end up with either a beautifully branded page no one can find, or a number one ranked page that appears to be full of gibberish (keyword stuffing). My patent-pending (not really) methodology eliminates both scenarios.

Although I’ve held senior creative and leadership roles, I have intentionally downshifted to focus on writing full-time. I love to write, whether that’s copy, UX, or storytelling pieces. I care about how content shows up when someone is trying to get something done. When the writing does its job, the experience feels smooth, clear, and human. Our user doesn’t have to stop and think, “What am I supposed to do now?”

What I Write:

1. Interface and system copy for web-based products
2. Instructional and onboarding content
3. Error, validation, and empty-state messaging
4. UX copy for complex workflows and multi-step processes
5. Plain-language explanations for technical or regulated content
6. Content patterns and scalable messaging systems
7. Microcopy that supports clarity and confidence, not ads
8. UX content designed for repurposing across platforms
9. Brand-aligned UX language that maintains voice while improving usability
10. Content revisions that reduce friction and user confusion

How I Work:

1. Psychology- and empathy-led writing approach
2. Reverse-engineered writing process focused on user understanding
3. Collaboration with product, design, and engineering teams
4. UX writing grounded in clarity, intent, and trust
5. Writing that supports action without pressure or manipulation

My Work:

I am working on this section as I need to sift through over 200 clients' worth of work to find the best examples to display here. 

In the meantime, please email me for examples and/or visit My Work for or Client Project pages to view some of my work.