San Antonio Staffing

We began with comprehensive market research and competitive analysis, given the saturation in the field. I then developed search-friendly copy incorporating branded terms and phrases. To further humanize the brand, I hired a professional photographer to capture our workers in the field. I wrote and revised copy to ensure consistency across all communications and marketing channels.

This rebrand touched every aspect of the company, from employee email signatures to the marketing materials used by the sales teams. I led the creation and design of custom collateral, including coupons, rate cards, invitations, and comprehensive branding solutions like 2-pocket folders for proposals and invoices. We also produced branded notepads, sticky notes, and various other essential items.

Additionally, we created custom-branded templates for Word, Excel, and PowerPoint, ensuring consistency across both internal and external documents.

With newly established branded keywords, we redesigned the company website, optimizing it for both organic search and PPC efforts, which I managed closely.

I also managed the SEO agency I brought on board to drive both organic traffic and paid campaigns. Beyond digital and print materials, I personally designed and produced a range of branded and promotional items.