{"id":6353,"date":"2025-06-23T12:59:12","date_gmt":"2025-06-23T12:59:12","guid":{"rendered":"https:\/\/sanderz.com\/holly\/?page_id=6353"},"modified":"2026-01-04T01:29:18","modified_gmt":"2026-01-04T01:29:18","slug":"skills","status":"publish","type":"page","link":"https:\/\/sanderz.com\/holly\/about\/skills\/","title":{"rendered":"My Skills"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6353\" class=\"elementor elementor-6353\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c0746f elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c0746f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffbc8d2\" data-id=\"ffbc8d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ee08fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ee08fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-92c0e83\" data-id=\"92c0e83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2064e elementor-widget-divider--view-line_text elementor-widget__width-inherit elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"2a2064e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSenior Marketing Writer + AI Specialist\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8b64567 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b64567\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8db4e86\" data-id=\"8db4e86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8e9bf5 aux-appear-watch-animation aux-fade-in-up elementor-widget elementor-widget-heading\" data-id=\"b8e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Skills &amp; Expertise: Senior Marketing Writer + AI Specialist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-535affb elementor-widget elementor-widget-text-editor\" data-id=\"535affb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Copywriter<\/strong><\/h2><h3><strong>Core Writing &amp; Strategy:<\/strong><\/h3><ul><li>Brand Copywriting<\/li><li>Website Copywriting<\/li><li>Long-Form Content Writing (Articles, Blogs, White Papers)<\/li><li>Messaging Architecture<\/li><li>Content Strategy<\/li><li>Narrative &amp; Storytelling<\/li><li>Conversion-Focused Copy<\/li><li>UX-Informed Copy<\/li><li>Editorial Writing<\/li><li>Legal &amp; Regulated Industry Copy<\/li><li>Healthcare Copywriting<\/li><li>Financial &amp; Professional Services Copy<\/li><li>Tone of Voice Development<\/li><li>Content Audits &amp; Optimization<\/li><li>Collaborative Writing with Cross-Functional Teams<\/li><li>Grammar, Syntax, and Editorial Precision<\/li><\/ul><h3 data-start=\"1346\" data-end=\"1382\"><strong data-start=\"1346\" data-end=\"1382\">Content Development &amp; Management:<\/strong><\/h3><ul><li>Content Planning<\/li><li data-start=\"1404\" data-end=\"1425\">Content Development<\/li><li data-start=\"1427\" data-end=\"1445\">Content Curation<\/li><li data-start=\"1447\" data-end=\"1471\">Web Content Management<\/li><li data-start=\"1473\" data-end=\"1492\">Email Copywriting<\/li><li data-start=\"1494\" data-end=\"1513\">Landing Page Copy<\/li><li data-start=\"1515\" data-end=\"1535\">Campaign Messaging<\/li><li data-start=\"1537\" data-end=\"1596\">A\/B Message Testing (conceptual, not analytics ownership)<\/li><\/ul><h3><strong>Tools &amp; Platforms:<\/strong><\/h3><ul><li>Microsoft Word<\/li><li data-start=\"1639\" data-end=\"1652\">Google Docs<\/li><li data-start=\"1654\" data-end=\"1676\">Microsoft PowerPoint<\/li><li data-start=\"1678\" data-end=\"1693\">Google Slides<\/li><li data-start=\"1695\" data-end=\"1729\">Content Management Systems (CMS)<\/li><li data-start=\"1731\" data-end=\"1760\">Email Platforms (Mailchimp)<\/li><li data-start=\"1731\" data-end=\"1760\">Grammarly<\/li><li data-start=\"1775\" data-end=\"1784\">ChatGPT<\/li><li data-start=\"1786\" data-end=\"1794\">Gemini (Much better for proofing)<\/li><li data-start=\"1786\" data-end=\"1794\">Dall E (when graphics are needed)<\/li><\/ul><h2><strong>UX Writer<\/strong><\/h2><h3><strong>UX Writing &amp; Content Design:<\/strong><\/h3><ul><li>UX Writing (User Experience Writing)<\/li><li data-start=\"1896\" data-end=\"1917\">UX Content Strategy<\/li><li data-start=\"1919\" data-end=\"1948\">UX Copy for Web Experiences<\/li><li data-start=\"1950\" data-end=\"1973\">User-Centered Writing<\/li><li data-start=\"1975\" data-end=\"2008\">Information Clarity &amp; Hierarchy<\/li><li data-start=\"2010\" data-end=\"2076\">Microcopy and System Messaging (supporting role, not ad-focused)<\/li><li data-start=\"2078\" data-end=\"2107\">Accessibility-Aware Writing<\/li><li data-start=\"2109\" data-end=\"2147\">Error Messaging &amp; Instructional Copy<\/li><li data-start=\"2149\" data-end=\"2181\">Content Patterns &amp; Consistency<\/li><li data-start=\"2183\" data-end=\"2253\">Cross-Functional Collaboration with Product, Design, and Engineering<\/li><li data-start=\"2255\" data-end=\"2291\">User Journey Mapping (content-led)<\/li><\/ul><h3><strong>UX Research &amp; Thinking:<\/strong><\/h3><ul><li>User Experience Principles<\/li><li data-start=\"2351\" data-end=\"2384\">User Intent &amp; Behavior Analysis<\/li><li data-start=\"2386\" data-end=\"2414\">Usability-Informed Writing<\/li><li data-start=\"2416\" data-end=\"2461\">Content Validation Through User Perspective<\/li><li data-start=\"2463\" data-end=\"2499\">Plain Language for Complex Systems<\/li><\/ul><h3><strong>Tools &amp; Platforms:<\/strong><\/h3><ul><li>Microsoft Word<\/li><li data-start=\"2542\" data-end=\"2555\">Google Docs<\/li><li data-start=\"2557\" data-end=\"2586\">Email Platforms (Mailchimp)<\/li><li data-start=\"2588\" data-end=\"2622\">Content Management Systems (CMS)<\/li><li data-start=\"2624\" data-end=\"2635\">Grammarly<\/li><li data-start=\"2637\" data-end=\"2646\">ChatGPT<\/li><li data-start=\"1786\" data-end=\"1794\">Gemini (Much better for proofing)<\/li><li data-start=\"1786\" data-end=\"1794\">Dall E (when graphics are needed)<\/li><li data-start=\"2648\" data-end=\"2656\">Documentation &amp; Content Systems<\/li><li>Design Collaboration Tools (non-design)<\/li><li>Style Guides &amp; Content Standards<\/li><\/ul><h2><strong>AI Prompt Engineer<\/strong><\/h2><h3><strong>AI Evaluation &amp; Prompt Engineering Experience:<\/strong><\/h3><ul><li>Conversation-to-Response Evaluation<\/li><li>Prompt Evaluation &amp; Refinement<\/li><li>Human-in-the-Loop AI Review<\/li><li>Multimodal AI Evaluation<\/li><li>Content Quality Assurance<\/li><li>Text-to-Image Evaluation<\/li><li>Dataset Validation<\/li><li>Annotation Review &amp; Correction<\/li><li>Visual Grounding &amp; Bounding Box Labeling<\/li><li>Image Inpainting Validation<\/li><li>Model Output Evaluation<\/li><li>Likert-Scale Scoring for Output Quality<\/li><li>AI Training Support &amp; QA<\/li><\/ul><h3><strong>Tools &amp; Platforms:<\/strong><\/h3><ul><li>ChatGPT<\/li><li data-start=\"1786\" data-end=\"1794\">Gemini (Much better for proofing)<\/li><li data-start=\"1786\" data-end=\"1794\">Dall E (when graphics are needed)<\/li><li>Contract-Specific AI Evaluation Platforms<\/li><\/ul><h2><strong>AI Assisted SEO &amp; AEO<\/strong><\/h2><p><a href=\"https:\/\/sanderz.com\/holly\/clients\/projectpivot\/\"><strong>Please visit the page I created as I was learning these skills<\/strong><\/a>. It shows you how easily I created photos, videos, and decks with just carefully worded prompts.\u00a0<\/p><h3><strong>AI Skills Learned and Used to Enhance SEO and AEO Efforts<\/strong><\/h3><ul><li>On Page SEO Best Practices<\/li><li>Google Business Profiles<\/li><li>Map Packs<\/li><li>Answer Box<\/li><li>Featured Snippets and People Also Ask optimization<\/li><li>Search intent analysis and query classification<\/li><li>Content structuring for answer extraction and citation<\/li><li>Semantic keyword research and entity alignment<\/li><li>Prompt engineering for content ideation, evaluation, and refinement<\/li><li>AI output evaluation for accuracy, clarity, bias, and brand alignment<\/li><li>Human-in-the-loop review processes for AI assisted content<\/li><li>Content optimization for AI-driven search results and answer engines<\/li><li>AEO principles including concise answers, structured formatting, and scannability<\/li><li>Evaluation of AI-generated content against SEO and UX best practices<\/li><\/ul><h3><strong>Tools &amp; Platforms:<\/strong><\/h3><ul><li><strong>Grammarly<\/strong><\/li><li><strong>Canva<\/strong> (brand management, marketing, can&#8217;t spell though!)<\/li><li><strong>ChatGPT<\/strong> (All Purpose)<\/li><li><strong>Claude AI<\/strong> (Marketing)<\/li><li><strong>Copilot<\/strong> (images)<\/li><li><strong>DALL\u00b7E<\/strong> (Various, but great with images)<\/li><li><strong>Gamma<\/strong> (great for decks)<\/li><li><strong>Gemini<\/strong> (All Purpose)<\/li><li><strong>Grok\u00a0<\/strong><\/li><li><strong>Pika<\/strong> (video)<\/li><li><strong>Perplexity<\/strong><\/li><li><strong>Trupeer<\/strong> (video + audio + scripts + voiceover)<\/li><li>Ubersuggest<\/li><li>SEMRush<\/li><li>Google Search Console<\/li><li>Google Analytics (interpretation, not ownership)<\/li><li>Google Keyword Planner<\/li><li>Answer-focused search tools and SERP analysis platforms<\/li><li>Contract-specific AI evaluation platforms<\/li><li>Prompt testing and comparison workflows across multiple LLMs<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd79f2 elementor-widget elementor-widget-button\" data-id=\"9bd79f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sanderz.com\/holly\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Put My Skills to Work for You<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9929430 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9929430\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a1c55a4\" data-id=\"a1c55a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Professional skills of Holly Sanders, senior copywriter and senior UX writer, including brand copywriting, UX content design, messaging strategy, storytelling, information clarity, user behavior understanding, and cross-functional collaboration.<\/p>\n","protected":false},"author":1,"featured_media":8693,"parent":1814,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"templates\/page-builder-content.php","meta":{"footnotes":""},"class_list":["post-6353","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/sanderz.com\/holly\/wp-json\/wp\/v2\/pages\/6353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanderz.com\/holly\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sanderz.com\/holly\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sanderz.com\/holly\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sanderz.com\/holly\/wp-json\/wp\/v2\/comments?post=6353"}],"version-history":[{"count":145,"href":"https:\/\/sanderz.com\/holly\/wp-json\/wp\/v2\/pages\/6353\/revisions"}],"predecessor-version":[{"id":9331,"href":"https:\/\/sanderz.com\/holly\/wp-json\/wp\/v2\/pages\/6353\/revisions\/9331"}],"up":[{"embeddable":true,"href":"https:\/\/sanderz.com\/holly\/wp-json\/wp\/v2\/pages\/1814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sanderz.com\/holly\/wp-json\/wp\/v2\/media\/8693"}],"wp:attachment":[{"href":"https:\/\/sanderz.com\/holly\/wp-json\/wp\/v2\/media?parent=6353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}